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Please note the Main Campus Library revised operation hours during Term and Term break effective 08 May 2023.

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SUBJECT : MARKETING
 
No

Title & AuthorYearView e-book
1Strategies for the green economy: opportunities and challenges in a new world of business / Joel Makower 2009
2Managing and marketing radical innovations: marketing new technology / Birgitta Sanderg2008
3Customer obsession: how to acquire, retain and grow customers in the new age of relationship marketing / Abaetae de Azevedo and Ricardo Pomeranz2008
4From products to services: insight and experience from companies which have embraced the service economy / Laurie Young 2008
5Conceptualizing culture: implications for international marketing - theory and practice / David A Griffith (ed.) 2008
6Strategic integrated marketing communication: theory and practice / Larry Percy 2008
7Subliminal persuasion: influence and marketing secrets they don't want you to know / Dave Lakhani2008
8Marketing campaign development: what marketing executives need to know about architecting global integrated marketing campaigns / Mike Gospe2008
9Taking brand initiative: how companies can align strategy, culture and identity through corporate branding (1st ed.) / Mary Jo Hatch, Majken Schultz2008
10Branding your business: promoting your business, attracting customers and standing out in the market place / James Hammond2008
11Key account management: tools and techniques for achieving profitable key supplier status (4th ed.) / Peter Cheverton2008
13Sales promotion: how to create, implement and integrate campaigns that really work (4th ed.) / Roddy Mullin and Julian Cummins2008
14Marketing through search optimization: how people search and how to be found on the web / Alex Michael and Ben Salter2008
15Visual marketing: from attention to action / Michel Wedel and Rik Pieters (eds.)2008
16Distribution channels: understanding and managing channels to market / Julian Dent 2008
 
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