No | Title & Author | Year | View e-book |
1 | Strategies for the green economy: opportunities and challenges in a new world of business / Joel Makower | 2009 | |
2 | Managing and marketing radical innovations: marketing new technology / Birgitta Sanderg | 2008 | |
3 | Customer obsession: how to acquire, retain and grow customers in the new age of relationship marketing / Abaetae de Azevedo and Ricardo Pomeranz | 2008 | |
4 | From products to services: insight and experience from companies which have embraced the service economy / Laurie Young | 2008 | |
5 | Conceptualizing culture: implications for international marketing - theory and practice / David A Griffith (ed.) | 2008 | |
6 | Strategic integrated marketing communication: theory and practice / Larry Percy | 2008 | |
7 | Subliminal persuasion: influence and marketing secrets they don't want you to know / Dave Lakhani | 2008 | |
8 | Marketing campaign development: what marketing executives need to know about architecting global integrated marketing campaigns / Mike Gospe | 2008 | |
9 | Taking brand initiative: how companies can align strategy, culture and identity through corporate branding (1st ed.) / Mary Jo Hatch, Majken Schultz | 2008 | |
10 | Branding your business: promoting your business, attracting customers and standing out in the market place / James Hammond | 2008 | |
11 | Key account management: tools and techniques for achieving profitable key supplier status (4th ed.) / Peter Cheverton | 2008 | |
13 | Sales promotion: how to create, implement and integrate campaigns that really work (4th ed.) / Roddy Mullin and Julian Cummins | 2008 | |
14 | Marketing through search optimization: how people search and how to be found on the web / Alex Michael and Ben Salter | 2008 | |
15 | Visual marketing: from attention to action / Michel Wedel and Rik Pieters (eds.) | 2008 | |
16 | Distribution channels: understanding and managing channels to market / Julian Dent | 2008 | |