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ANNOUNCEMENTS
Please note that Main Campus Library is currently CLOSED due to COVID-19 until further notice.

OPERATION HOURS (PENANG) [CLOSED]
 (PART-TIME STUDY SEMESTER MODE)
(13 July 2020 - 13 December 2020)


Monday - Sunday: 8.30 AM - 8.00 PM
Monday - Sunday : 8.30 AM - 10.00 PM 
(During Part-Time Study Examinations Weeks : 18 May - 16 June 2020)
PART-TIME STUDY ACADEMIC SEMESTER BREAK MODE
[17 June - 12 July 2020]

Monday - Friday : 8.30 AM - 8.00 PM
Closed on weekends.

REGIONAL CENTRE LIBRARIES
Tuesday - Sunday: 10.00 am to 7.00 pm.

Closed on public holidays.

       
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The Library is pleased to announce the addition of the following database effective Wednesday, 1 July 2020.
Proquest Education Journal Collection  

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SUBJECT : MARKETING
 
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Title & AuthorYearView e-book
1Strategies for the green economy: opportunities and challenges in a new world of business / Joel Makower 2009
2Managing and marketing radical innovations: marketing new technology / Birgitta Sanderg2008
3Customer obsession: how to acquire, retain and grow customers in the new age of relationship marketing / Abaetae de Azevedo and Ricardo Pomeranz2008
4From products to services: insight and experience from companies which have embraced the service economy / Laurie Young 2008
5Conceptualizing culture: implications for international marketing - theory and practice / David A Griffith (ed.) 2008
6Strategic integrated marketing communication: theory and practice / Larry Percy 2008
7Subliminal persuasion: influence and marketing secrets they don't want you to know / Dave Lakhani2008
8Marketing campaign development: what marketing executives need to know about architecting global integrated marketing campaigns / Mike Gospe2008
9Taking brand initiative: how companies can align strategy, culture and identity through corporate branding (1st ed.) / Mary Jo Hatch, Majken Schultz2008
10Branding your business: promoting your business, attracting customers and standing out in the market place / James Hammond2008
11Key account management: tools and techniques for achieving profitable key supplier status (4th ed.) / Peter Cheverton2008
13Sales promotion: how to create, implement and integrate campaigns that really work (4th ed.) / Roddy Mullin and Julian Cummins2008
14Marketing through search optimization: how people search and how to be found on the web / Alex Michael and Ben Salter2008
15Visual marketing: from attention to action / Michel Wedel and Rik Pieters (eds.)2008
16Distribution channels: understanding and managing channels to market / Julian Dent 2008
 
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January-February 2020  
November-December 2019
September-October 2019
 
Berita Harian                 Business Times
Guang Ming                    Kwong Wah Yit Poh
Malay Mail                      Nanyang Siang Pau
New Straits Times       The Star Online