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There will be a Turnitin system maintenance carried out on Saturday, 05 August 2017 from 10.00 pm to Sunday, 06 August 2017 4.00 am. Turnitin services will be interrupted during these period.

OPERATION HOURS (PENANG) (SEMESTER MODE) (10 July 2017 - 03 December 2017)
Monday : 8.30 am - 5.30 pm
Tuesday-Friday : 8.30 am - 10.00 pm
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SEMESTER BREAK MODE [04 December 2017 - 14 January 2018]
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WEBINAR ONLINE TRAINING
Join our 1 hour webinar online workshop to learn more on how to search and find digital resources from EBSCO Discovery Service database.
Date : Thurs, 03 August 2017 [2.00 pm or 3.30 pm]
Click here for more information and how to register.
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E-BOOKS CENTER - CONSUMERISM
SUBJECT : CONSUMERISM
 
No

Title & AuthorYearView e-book
1The undermining of beliefs in the autonomy and rationality of consumers / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy 2008
2Affluent consumer : marketing and selling the luxury lifestyle / Ronald D Michman and Edward M Maze 2006
 
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Last updated: 25 July 2017